2011-Present • Digital • Archival Pigment Prints
In this post-boom era, the so-called dead mall is a growing phenomenon. A quintessentially American icon, the shopping mall arose in a time of prosperity, and was a central component of the pre-fab utopia of suburban life.
With suburban flight on the rise, the shopping mall was created as a new and improved, climate controlled, town center. As indoor private properties, developers attempted to engineer the conditions to instill a state of euphoria in shoppers, which would fuel the need to spend in order to heighten that satisfaction. But ultimately, when newer malls are constructed, when Internet shopping becomes the standard, and without any attempt to diversify from a traditional retail model, many malls struggle to survive. And so it has emerged that just as the consumer gratification was temporary, so too is the mall. Now, laid bare, the illusions of the environment are transparent.
In photo series The American Mall, the sense of isolation, loneliness and bleak horizons experienced in these malls is captured, along with the sense of hope that one day these walls will be restored to their former glory. These spaces operate as time capsules to another world, frozen in stasis until it can hold on no longer.